Hard work and creativity.
Get to know Sandra Clark!
Hard work and creativity.
Get to know Sandra Clark!
The Workhorse Way
It all starts with storytelling
I began my career in newspapers, where longer stories were called "Workhorse" endeavors. Daily responsibilities had to be maintained while pursing the bigger picture. Whether I was writing a long-form piece or a daily, the process started with storytelling. That meant beginning with a blank page, or screen, and ending the day with a story that was accurate, clear, compelling and most of all useful to my readers.
Problem solving
Who's my audience and what do they need to know? What is the best way to reach them? Does the audience like technical language or must I break it down? How do I jigger the message so it pops up prominently on search engines? These are a few of the questions I ask, problems I solve, when creating a message for my audience.
Research
Those questions are answered during a thorough process of research. I'm well schooled in gathering often large amounts of often complex information and shaping it into sharp and snappy copy written in language that suits the audience and the medium used to reach them.
Fund the story
A great story may never be told if the nonprofit food pantry or afterschool program for at-risk youth lacks funds to craft or publish their message. Because I'm a skilled grantwriter, I can find the funders willing to build the capacity needed get stories to the public.
Now, tell the story
Whether in print, on the web or in video, I can craft messages and take projects from concept to completion. My toolbox includes writing, editing, phototography, videography, video editing, project management and the Adobe Creative Suite. I also have big ideas. But if my dreams exceed my skills, I can instruct specialists better able to bring that story to life.
That's the workhorse way!
